Primer ensures that your photo wallpaper sticks firmly to the wall. It prevents the wallpaper adhesive from being absorbed directly into the wall, which is especially useful in new-build homes where walls tend to absorb a lot of moisture.

By using primer, you avoid the wallpaper peeling off quickly. Apply the primer to the wall and let it soak in overnight. The next day, you can apply the wallpaper adhesive, knowing your wallpaper will stay in place securely!